A Selection of Past Projects
ContentBot Ad Campaign
I spearheaded a pivotal project with ContentBot, focusing on developing a comprehensive digital advertising strategy across various ad networks. Central to my role was conducting in-depth customer avatar research, enabling highly targeted and effective marketing campaigns.
This approach significantly boosted ContentBot's customer engagement, sales, and retention, leading to a sustainable increase in monthly recurring revenue (MRR).
The Silent Killer Content Campaign
In a standout project for a leading international designer radiator business, I engineered and managed a content marketing campaign titled "The Silent Killer," focusing on the hazards of carbon monoxide poisoning. This multifaceted campaign, blending my skills in SEO, content marketing, web design, and project management, achieved remarkable success. Resulting in an impressive acquisition of 2,800 backlinks and secured the top position on Google for a key search term with over 12,000 monthly searches.
The Spirit of Sedbergh Video Campaign
I was fully responsible for a digital marketing campaign called "The Spirit of Sedbergh," a promotional video for Sedbergh School. I spearheaded the production of engaging teaser videos, an optimised landing page, and intriguing competitions featured in mainstream media. Central to this campaign's success was the creation of compelling brand messaging and straplines, integral to the overall content strategy. The campaign was a big success, amassing over 400,000 views across multiple organic and paid channels.
Berlitz Manchester IELTS Webinar Campaign
Co-designed by the world-renowned architect James Smith, our Bridgewater Joy residences offer top views of the nearby lake Michigan. Perfect for a small family, a professional couple, or anyone looking to set up a home office.
Elaine M - Social Media Training/Workshop
Not just pleasant on the outside, our Pleasantview Gem Inn properties are especially popular among families. With underground parking and floor-to-ceiling windows, there's no shortage of natural light or space.
Sole & Beauty Website and Brand Redesign
Whilst working with Sole & Beauty, I led the design and launch of a new website and brand, focusing on cohesive brand messaging and conversion rate optimisation (CRO) to enhance user engagement. Alongside, I managed a strategic social media campaign, effectively boosting our online presence and directing traffic to the website. These efforts culminated in a remarkable 51% increase in bookings, demonstrating the power of integrated brand development and targeted digital marketing strategies in driving significant business growth.
